Man shaving in bathroom Man shaving in bathroom


Whether it’s a silky clean shave, rugged stubble around the jawline or a full beard that is his pride and joy, a well-groomed face is a man’s crowning glory. The style of beard or moustache you choose is an expression of personality, and it can be cultivated and shaped to reflect your individual style. 

Shaving is an important part of your daily routine, but that certainly shouldn't make it mundane. Treating shaving as a ritual and taking the time to care appropriately for your face will result in a healthier beard, as well as keep the bare skin around it feeling sumptuously nourished. 

Follow this routine every time you shave to give your facial hair the respect it deserves

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Before you begin...



If you have a short beard less than 3cm long, choose products based on your skin type. Our shaving gel and soap are ideal for oily skin as they protect with a smooth and comfortable shave from the razor blade while a rich shaving cream leaves dry skin feeling moisturized.



If you've got a long beard more than 3cm long, think about the texture of your hair and how you will soften and prepare it before shaving. Another consideration is how you like to sculpt it – our Cade Multi-Grooming Balm Balm is transparent, letting you see exactly what you're doing as you shape the contours.

Step 1: Prep your skin

Beard hair feels coarser than the hair on your head because it grows with a thick, oily layer that protects your face from the elements. Stripping this coating away leaves the hair softer and more absorbent, yielding easily to the razor for a smoother shave. Start by hopping in a steamy shower, allowing the hot water to open the pores and soften the hair. 

While you shower, or once you step out, wash your face with Cade Face Cleanser. Enriched with organic cade wood essential oils, this cleanser cleanses the skin, and the chestnut and almond shell particles remove dead skin cells, leaving skin purified.

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Cade shaving products - L'Occitane Cade shaving products - L'Occitane
Cade shaving products - L'Occitane Cade shaving products - L'Occitane

Step 2: Smooth on some shaving product

Next, lather up with a shaving emollient like our Cade Multi-Grooming Balm. This product instantly transformed to help the razor glide across your hair for a smooth shave. 

Instead of simply using your fingers to apply it, we recommend using a shaving brush to add refinement to your skincare routine. The bristles whip gel into a cloud-like foam. It's also ideal for whipping our Cade Shaving Duo into the perfect lather. 

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Step 3: Go with the grain

When it's time to shave, turn your razor so that you're always moving with the grain. As well as feeling more comfortable, it reduces irritation so your face will be left silky with no razor bumps.

Every man's facial hair grows differently, and being familiar with the quirks of yours will make shaving a much smoother experience. Take a moment to do this pre-shave by gently stroking your beard. Acknowledge and make a mental note of where it rasps against your fingers – this is where you’re moving against the grain – and where it lays flat as your hand passes over – this is with the grain.

Cade Shaving Oil - L'Occitane Cade Shaving Oil - L'Occitane
Cedrat Shaving Gel - L'Occitane Cedrat Shaving Gel - L'Occitane

Step 4: Finish with hydration

Once you're happy with your shave, finish with a cold water rinse. Not only providing a bracing start to the day, each splash of icy water helps to close your pores against everyday pollution. Pat dry with a clean flannel or towel and finish your routine by rubbing a coin-sized dollop of moisturising L'Occitan After-Shave Balm into your freshly shaved jawline. This After-Shave Balm helps to: Hydrate and soothe the skin after shaving. 

Et voilà – the ultimate male skincare routine. Exfoliated, cleansed and freshly shaven, you and your skin will look as glorious as the sun rising over the Mediterranean Sea. 

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